Welcome & How it Works?
Module 1 - The Avatar Map.
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DOWNLOAD THIS BEFORE STARTING
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Lesson 1 - Why create an Avatar? (6:36)
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Lesson 2 - Demographic Data. (13:08)
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Lesson 3 - Goals and Values. (10:10)
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Lesson 4 - Challenges and Pain Points. (9:56)
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Lesson 5 - Objections and Roles. (9:43)
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Lesson 6 - Sources of Information. (10:27)
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Lesson 7- Describing your Avatar's Day. (14:04)
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Lesson 8 - Creating your Company's Avatar. (11:26)
Module 2 - The Empathy Map.
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Lesson 9 - What is an Empathy Map? (6:13)
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Lesson 10 - Who are we empathizing with? (11:16)
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Lesson 11 - What do they need to do? (10:41)
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Lesson 12 - What do they See? (12:39)
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Lesson 13 - What do they Say? (11:04)
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Lesson 14 - What do they do? (12:03)
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Lesson 15 - What do they hear? (13:29)
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Lesson 16 - Gains and pains, What do they Think and Feel? (14:22)
Module 3 - The Bonus Lessons.
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Lesson 17 - Do you really like your Avatar? (8:11)
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Lesson 18 - Engagement Scenario Story. (10:42)
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Lesson 19 - The Hero's Journey. (12:27)
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Lesson 20 - The Importance of Storytelling. (12:49)
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Lesson 21 - Creating a negative Avatar. (14:03)
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Lesson 22 - Content Marketing - The Avathy Formula and Closing. (5:59)
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